Flower Delivery Rickmansworth Privacy Policy

Our Commitment to Your Privacy

At Flower Delivery Rickmansworth, we take your privacy seriously. Protecting your personal data is a priority for our business, and we are committed to complying with the General Data Protection Regulation (GDPR). This policy sets out how we collect, store, use, and protect your personal information. It applies to all customers placing Flower Delivery Rickmansworth orders from Rickmansworth and the surrounding districts.

What Data We Collect

When you place an order or interact with our services, we collect certain personal data necessary to process your order, fulfil our contractual obligations, and enhance your experience. The types of personal data we may collect include:

  • Contact Information: Name, delivery address, billing address, phone number.
  • Order Details: Product selections, order notes (including recipient messages), delivery instructions.
  • Payment Information: Details necessary to process payments (handled securely by our payment processor).
  • Communication Data: Records of communication with you (such as queries, feedback, or complaints).
  • Technical Data: IP address, browser type and version, device identifiers, and usage data to ensure the proper functioning and analytics of our website.

The Lawful Basis for Processing Your Data

Under GDPR, we are required to identify the legal basis for processing your personal data. Flower Delivery Rickmansworth relies on the following bases:

  • Contractual Necessity: To process and deliver your orders, manage your account, and provide customer support as part of our contract with you.
  • Legal Obligations: To comply with laws and regulations, such as tax and accounting requirements.
  • Legitimate Interests: To develop our services, handle queries, and improve user experience, provided these interests are not overridden by your rights.
  • Consent: For direct marketing or promotional communications, which you may opt in or out of at any time.

How We Use Your Data

Your data is used for the following purposes:

  • Processing, fulfilling, and delivering your flower orders.
  • Managing payments, fees, and transaction records.
  • Communicating with you regarding your orders, queries, or feedback.
  • Improving our products, website, and customer experience through analytics and insights.
  • Complying with legal and regulatory requirements.
  • Sending promotional information, with your explicit consent.

Data Processors and Sharing Your Data

We may share your personal information with trusted third parties, known as data processors, solely to fulfil our contractual commitments and operate our services. These may include:

  • Payment processors: To securely manage payments and refunds.
  • Delivery partners: For the dispatch and delivery of flowers and gifts.
  • IT service providers: For website hosting, email services, and secure data storage.
  • Analytics providers: For understanding website usage and improving our offerings.

All data processors are subject to GDPR-compliant agreements that require them to process personal data only for the specified purposes, keep it secure, and not retain it longer than necessary. Your data will never be sold or disclosed to unauthorised third parties.

Data Retention Policy

Your personal data will be retained only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and reporting requirements. The specific retention periods are as follows:

  • Order and Delivery Records: Retained for up to seven years to comply with legal and tax obligations.
  • Marketing Data: Retained until you withdraw your consent or unsubscribe from communications.
  • Technical Data: Typically retained for up to 26 months for analytics and security purposes.

At the end of the retention period, your data will be securely deleted or anonymised so that it can no longer be associated with you.

Your Rights Under GDPR

You enjoy specific rights under the GDPR, which include:

  • Right of Access: You can request access to your personal data, including details of how it is processed and stored.
  • Right to Rectification: You can correct inaccurate or incomplete data.
  • Right to Erasure: You may ask us to delete your personal data where there is no lawful reason for its continued processing.
  • Right to Restrict Processing: You can request we restrict use of your information while a complaint is being resolved.
  • Right to Data Portability: You can receive your data in a structured, common format and request we transfer it to another provider if feasible.
  • Right to Object: You can object to processing carried out on legitimate interest grounds or to direct marketing.
  • Right to Withdraw Consent: Where we rely on your consent to process data, you may withdraw it at any time.
  • Right to Lodge a Complaint: You also have the right to lodge a complaint with a supervisory authority if you believe your data rights are being infringed.

International Transfers

Where we use processors or service providers outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are in place to protect your data to GDPR standards.

Data Security Measures

We implement a range of technical and organisational measures intended to keep your personal data safe and secure. This includes encryption, secure server storage, restricted access, and regular review of security protocols.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in regulations, practices, or our services. Any changes will apply to customers in Rickmansworth and surrounding districts using Flower Delivery Rickmansworth services. Please check back periodically to stay informed.

Contact Us

If you have any questions about this policy or how your data is handled, please get in touch through the contact options provided on our website. We are committed to upholding your privacy rights and responding promptly to any concerns.